How-to
News Syndication via RSS Files |
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| Brief Introduction |
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In Web Marketing Step 1 Meta Tags, we downplayed the effectiveness of Meta Tags as compared to articles while still maintaining that Meta Tags are necessary. In this article we'll go over things that should be done when writting articles and how to take your modest site and turn it into a daily news web site.
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Articles can be on any subject, but you need to put out
information besides which products and services your company provides. If you sell fish at Tsujiki fish market then articles on the special
dialect of the local Japanese fish traders would make a great article. Maybe an article about the different kinds of fish sold or ways
to serve them. Every industry or product can use detailed articles to help explain and more importantly generate sales.
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Next if you are writing articles make references to sources. For example, in this article we'll be using the RSS file from
theinquirer.net as an example of the RSS format and how it is used. By making that reference the
next time someone types in theinquirer.net and RSS maybe one of the search results might be this article.
Try to use keywords in the articles that relate to the subject. For example, "Really Simple Syndication (hereafter referred to as RSS)
is an XML standard format used to propagate news. Anyone can read syndicated news using a free newsfeed reader here."
Content creation can be done using an HTML editor like wordpad or vi and an ftp
program such as smartftp and this works wonderfully as long as only
one author is writing articles and that author is familiar with the ins and outs of HTML.
Thankfully life is filled with groups of people working together with common goals. And for those that are familiar with the group
setting, we know that if a system isn't in place then anarchy prevails. When it comes to web publishing groups turn to content
management systems to streamlines document publishing and syndication. WIJ Content Management System
was initially developed to fill a clients requirements for a HTML-free e-commerce solution that is designed for non-technical
Japanese staff which can barely tie their shoes never mind write HTML or click the publish button.
The open source community and W3C has been advancing the software and hardware industries at an incredible pace.
One day when we were all sleeping they came out with the RSS (Really Simple Syndication) standard format and changed the way news was delivered overnight.
Remember how Search Engines made searching for information on the web easy, well news syndicates have now emerged to make searching for news easy as you can see here and here. No
more having only a few choices of which 98% vomit US propaganda.
Here is an example RSS file. This file comes from theinquirer.net
<?xml version="1.0"?>
<!DOCTYPE rss SYSTEM "http://my.netscape.com/publish/formats/rss-0.91.dtd"[]>
<rss version="0.91">
<channel>
<title>the INQUIRER</title>
<link>http://www.theInquirer.net</link>
<description>IT news - never knowingly undersoldered</description>
<language>en-us</language>
<copyright>Copyright 2003, Breakthrough Publishing Limited</copyright>
<managingEditor>mike.magee@theinquirer.net</managingEditor>
<webMaster>webmaster@theinquirer.net</webMaster>
<item>
<title>Stainless steel rats for stainless steel mice?</title>
<link>http://www.theInquirer.net/?article=9963</link>
</item>
<item>
<title>DSL worldwide figures show Asia is broadband giant</title>
<link>http://www.theInquirer.net/?article=9962</link>
</item>
<item>
<title>Badgers more guilty than UK Government shock</title>
<link>http://www.theInquirer.net/?article=9961</link>
</item>
<item>
<title>Majority of overclockers go Intel, not AMD</title>
<link>http://www.theInquirer.net/?article=9960</link>
</item>
<item>
<title>Shortage of ATI products begins to bite</title>
<link>http://www.theInquirer.net/?article=9959</link>
</item>
<item>
<title>Intel confirms portability chips for full size notebooks</title>
<link>http://www.theInquirer.net/?article=9958</link>
</item>
<item>
<title>Four way AMD Opteron system benchmarked</title>
<link>http://www.theInquirer.net/?article=9957</link>
</item>
<item>
<title>US decides to prevent offshore Internet gambling</title>
<link>http://www.theInquirer.net/?article=9956</link>
</item>
<item>
<title>PC Independent News 29 October 1991</title>
<link>http://www.theInquirer.net/?article=9955</link>
</item>
<item>
<title>Sandisk, Toshiba make flash memory breakthrough</title>
<link>http://www.theInquirer.net/?article=9954</link>
</item>
<item>
<title>HP killing the geese that lay the golden eggs</title>
<link>http://www.theInquirer.net/?article=9953</link>
</item>
<item>
<title>SCO might recycle AT&T's Unix blunder</title>
<link>http://www.theInquirer.net/?article=9952</link>
</item>
<item>
<title>InnovationWatchâ„¢ meets its Waterloo</title>
<link>http://www.theInquirer.net/?article=9951</link>
</item>
<item>
<title>Apple Store to open in Tokyo</title>
<link>http://www.theInquirer.net/?article=9950</link>
</item>
<item>
<title>Eurocyber agency to gang up with US Homeland Security</title>
<link>http://www.theInquirer.net/?article=9949</link>
</item>
</channel>
</rss>
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